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Showing posts with the label ICICI & TrueCaller

Group Business & Customer Re-uses

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Hi Friends,

Good morning, welcome in OfferPlant here we analyse and study the business terms fact and new ideas. In this session we are ready with a new concept of marketing and sale is called Group Business. 

In every day life we herd about one company tie-up with another either of same sector or different. The focus behind this customer reuse. We think most of you know this fact already. The purpose  of this task to collaborate or mix the customer of each other to increase the  customer base and user. Group Business may be form of new product or services of enhancing the existing product and services.

We take a recent example of ICICI Bank and Truecaller to lunch UPI based mobile payment services. This one is new before this we also feel the combined services of Indian Railway , IRCTC and OYO.

While we go to depth we find that they try to use and share the customer database to increase the business of each other. There is not only the merit of this type of business but also have so…