Hi Friends,
Good morning, welcome in OfferPlant here we analyse and study the business terms fact and new ideas. In this session we are ready with a new concept of marketing and sale is called Group Business.
In every day life we herd about one company tie-up with another either of same sector or different. The focus behind this customer reuse. We think most of you know this fact already. The purpose of this task to collaborate or mix the customer of each other to increase the customer base and user. Group Business may be form of new product or services of enhancing the existing product and services.
We take a recent example of ICICI Bank and Truecaller to lunch UPI based mobile payment services. This one is new before this we also feel the combined services of Indian Railway , IRCTC and OYO.
While we go to depth we find that they try to use and share the customer database to increase the business of each other. There is not only the merit of this type of business but also have some demerits one's of bad services may affect the another. Customer may irritate form this type of promotional offers.
There are many type of group business but now we discuss some most popular types. We are going to discuss which type of business grow in groups.
Good morning, welcome in OfferPlant here we analyse and study the business terms fact and new ideas. In this session we are ready with a new concept of marketing and sale is called Group Business.
In every day life we herd about one company tie-up with another either of same sector or different. The focus behind this customer reuse. We think most of you know this fact already. The purpose of this task to collaborate or mix the customer of each other to increase the customer base and user. Group Business may be form of new product or services of enhancing the existing product and services.
We take a recent example of ICICI Bank and Truecaller to lunch UPI based mobile payment services. This one is new before this we also feel the combined services of Indian Railway , IRCTC and OYO.
While we go to depth we find that they try to use and share the customer database to increase the business of each other. There is not only the merit of this type of business but also have some demerits one's of bad services may affect the another. Customer may irritate form this type of promotional offers.
There are many type of group business but now we discuss some most popular types. We are going to discuss which type of business grow in groups.
- Alternative product / services : As per name suggest this type of business fit in a specific market where a footfall of specified type of customer is high. We take an example there is a market of stationary or book then same time of shop grow easily.
- Associated product/services : This type of product or services are associated and dependent of another product. Just like photostat in front of any office, Stationary shop near institutions, Teller near cloth shop.
- Essential product/ services : This type of business contains the mandatory or essential human life article like Water bottle , toilet services, fast food corners near bus stop/ station/ stadium.
- Recommended Products /Services : Here user ask for seller to how to get next product of services and which is the best place according to your. Just Like DTH shop after purchase of TV , Sim card and service center after purchase mobile/ tablet.
- Push Products/ Services : This type of group business either completely free or partial free with other items. Like Free 1 year service and pay a nominal charge to extend up to 3 year. Buy of just of Rs.1000 and get free movies ticket.
Comments
Post a Comment
Comment your offer ...