Advertisement (Ads) and their types

A phenomenon or process of spreading your business, product and service among people is called advertisement. This can be in any form like mouth to mouth, written document, electronically, online or other. These are also called mass media.

There are a lots of classifications of advertisement  are based on media what the process and media used.

PRINT MEDIA : Any content that used to promote a business institution in written or printed is comes under print media.  This is not mean that printed on paper it may be paper, plastic, flax, hard board, pcb, cardboard, glass, wood , fiber etc. Print Media are start from very low range and go to high. This is easy and available everywhere.
Example : leaflets, newspaper, magazine, banner, hoardings, posters etc.

ELECTRONIC MEDIA : This type of ads always contains minimum one or more electronic device for advertisement. It is also of two type :

1. Audio : This type of media use only audio that can be here only or share with one anther my mouth promotion. Example : Radio, Loudspeaker, Sound DJ, Tape Recorders, Mike etc are use to promote the audio contents .
2. Video : This type of media use both audio and video content. This is effective & costly than audio. Example : TV, Projector, Cinema hall etc.

MOBILE MEDIA : This type of advertisement based on mobile density and network availability.  These are very popular and form are also changing very rapidly. Text , audio, video, images all are also available in this type. Example : bulk sms,  voice calling, whatsapp, hike, viber, telegram, jiochat etc.


ONLINE MEDIA  : This is very popular now a day and cost effective than others. The area and budget depends upon you choice and content. Example Blogger, Free Site, Website, Google Ads, Google My Business, Locating on online Map (GPS) etc.

SOCIAL MEDIA: I think every one already know about this term. This media is used by every poor as well as rich. Every one is equal in this platform. Effective and responsive way of advertising. Example: Facebook, Twitter, Linkedin , Google Plus, Instagram etc.

CROSS /HYBRID MEDIA :  If any of the above media two or more media are used simultaneously then this is called hybrid media. Example : A ads vehicle contains poster & projector outside and distributing leaflets.

Ok, thanks for reading our blog post in next post we study in deep on each of media one by one.

If you have any idea or question in your mind kindly right in comment section .

Thanks.